La Colonne Du Temps

 New Film for Jorg Hysek, Hysek Design


La Colonne du Temps is the name attributed to the latest design from renowned watch and clock designer, Jorg Hysek. Built by Sinclair Harding, creators of some of the world’s finest clocks, this ‘architectural style’ digital timepiece was launched in March at Baselworld 2018, the international watch and jewellery industry’s flagship show. La Colonne is composed of 4 independent cylinders, each one brought to life by its own particular rhythm that is dependent on its gradient. Hours and minutes are displayed by distinct segments while seconds are shown to pass with the central rotating cylinder.
Clayton Creative was asked to produce both stills and film footage demonstrating the movement of the clock but also showcasing both its unprecedented mechanical complexity and streamlined simplicity associated with the digital age.
Filmed with our Sony FS5 with Zeiss Lenses.  All post production work was completed in-house in FCPX including titles and soundtrack.