A new customer will very likely first encounter your business through imagery, probably via a visit to your website. Your photography must therefore not only be the best it can be in terms of quality, but also be a true reflection of who you are and what you do. Statistics show overwhelmingly that in today’s visual culture, photography is far more effective at conveying quality, giving context and engaging your audience than words alone. So it needs to be both good and relevant. Put simply, you may have the best product of its kind on the market, but if you are not presenting it in its best light, then you run the risk of being overlooked by your customers.
Leading UK Electronics manufacturer, Tioga, recognises and values the benefit from portraying a consistent brand message led by high quality imagery. Says Sales Director, Angela Williams: “Investing in consistently high quality photography is a major priority for us. Equally important is ensuring that as Tioga evolves as a business, our photography remains relevant and conveys an up to date representation of our full capability. This requires time and commitment, but to ignore this is to risk losing valuable sales.”
Says Claire Clayton: “There have been a lot of exciting changes across all areas of the Tioga business since we last photographed there, all of them positive, which led to us spending a number of days at their Derby based manufacturing facilities capturing it all. We were delighted to be back. The images will be used as part of a major overhaul of the Tioga website, to follow shortly.”