Video content is easy to engage with and is proven to invoke an emotional response and longer page visit times if embedded in your website. First impressions count and, in fact, including a video on a landing page can increase conversion by over 80%.
- Improve your Search Ranking
Although video footage may not be indexed by crawlers, you can still optimise your video content for the search engines by using keywords in the video title, descriptions and tags. - Showcase your Brands, Products, Services and Personality!
Video is one of the best ways to connect with your website visitors and forms an essential part of building trust and credibility. People buy from companies they trust and video can help bridge that gap.
- Video delivers a better user experience
Videos provide additional material to the static content on a website. Users are more likely to remember your video and information can be quicker to absorb than text. Videos can be very easy to share too, offering the potential for your users to post your content across social media platforms. - Great for Mobile
For mobile and smart devices, time spent browsing on websites is shorter and video is quicker and easier to digest than text.
- Harness the power of YouTube
You Tube is not only the world's second largest search engine, but it is also owned by Google! So, we highly recommend that you use the You Tube platform for your videos. Even if you have video content embedded on your website, make sure you create an optimised You Tube channel that hosts all your video content and links to your website providing high-quality backlinks.
