It's very normal to come back into the office after a break and feel apprehensive about getting motivated again, especially at the start of a new year. So here are our top tips for getting out of the headlights, and moving forward again.
1) Define your target market and deliver your message with clarity
Before creating any content, create your ideal customer profile and ensure that your message talks directly to that target market. Making your targeting precision focused will ensure that no time and effort is lost to uninterested prospects.
2) Build trust via brand positioning
Your brand and how others perceive it will help drive demand for your products and services. A good place to start is your website ...
- Ensure existing text and images are an up to date representation of your business and brand
- Check that your messaging is consistent throughout your website
- Check that the navigation is intuitive and clear, delivering a great user experience
- Make sure that your website is optimised for mobile
- Check for broken links
- Check page loading speeds using tools such as Google Page Insights or Pingdom and make adjustments if necessary
- Consider refreshing content - with budgets tight in 2023, make sure you are providing your prospects with all the info they need at every step of the buying journey, such as Case Studies, Pricing, Product Updates and Testimonials
- Create and upload more high quality video content to your website.
3) Don't ignore SEO (search engine optimisation)
Search Engine Optimisation is an affordable way to engage prospects via organic (non paid for) search. Consider implementing SEO tools such as Ahrefs, Semrush and Google Search Console to help you rank higher, drive more traffic to your website, among a whole host of other measurable results and insights.
4) Unleash the power of LinkedIn
Now, in 2023, with over 875 million users, LinkedIn is the No 1 B2B lead generation platform, allowing companies to get in front of their prospects and securing more sales with minimum spend.
If you are simply using LinkedIn for an occasional post, you are missing a trick. Consider exploring LinkedIn's highly powerful Sales Navigator Tool, allowing you to precision target your ideal customer.
5) Consider email marketing
81% of marketers use email marketing. It's one of the most powerful tools to kickstart your business or help take it to the next level. It's affordable, effective and delivers results.. And according to the Data & Marketing Association, it still delivers the highest ROI of all marketing channels - an average of £42 back for every £1 you spend. MailChimp, Mailerlite and SendinBlue are just two email marketing tools with generous FREE plans to get you started.
6) Invest in Technology
- Investing in technology is one of the most effective B2B marketing strategies.
- Automation - replace manual processes such as creating, managing and measuring campaigns by implementing some level of automation and save huge amounts of time and effort. Use Capterra to help find the right automation tool for you.
- CRM (Customer Relationship Management) - helps you to organise your contact database and track sales opportunities. Consider Hubspot, Salesforce or Pipedrive.
If you'd like to know more about how to get moving with your digital marketing campaign, for 2023, then please get in touch.
