The story
We were asked to produce a series of five films for SurePulse Medical which has developed pioneering technology for monitoring heart rate in newborn babies. The SurePulse VS device has the potential to become the new standard of care, globally, for newborn babies requiring resuscitation. It allows the delivery team to see, wirelessly, an accurate and reliable heart rate in real time. This is in contrast to current alternatives where heart rate monitoring in the all-important of a baby's life is intermittent, and the stethoscope, electrocardiogram and wrist-mounted pulse oximeter all have limitations.
The films
Four of the five films produced for SurePulse Medical are being used as part of a training programme, specifically to train clinical staff, primarily doctors and nurses, how to use this ground breaking technology. The film shown here is a general product overview.
In terms of production, we collaborated very closely with the SurePulse team with regard to the storyboarding and script, putting a lot of thought and consideration into the planning and logistics prior to the filming. As a result, the filming itself, which took place over two days, was a thoroughly enjoyable, stree-free experience and definitely highlighted the importance and value of pre-planning, when it comes to video production.
