Want to understand exactly what affects price and what you should look for when comparing video production companies? CLICK HERE to read our detailed guide to industrial corporate video pricing. Or continue reading below for the Quick Guide.
If you're considering commissioning a professional video for your manufacturing, engineering or construction business, this is usually the first question you ask ... and often the hardest to answer.
That's because corporate video production isn't a fixed product. It's closer to commissioning a building project than buying a camera.
Different goals, locations, crew sizes, animation, number of filming days and editing complexity all affect the final cost.
However, we believe buyers deserve clear guidance before speaking to a production company, so this guide explains ...
• Typical Video Budgets
• What Drives Up the Cost
• What Reduces the Cost
• What Different Levels of Production Look Like
• What You Can Realistically Expect to Invest
1. Typical Corporate Video Budgets (for industrial companies)
For manufacturing, engineering and construction companies in the UK, most professionally produced corporate videos fall into the following ranges...
• Basic Corporate Video - £4,000 - £7,000
• Professional Corporate Video - £8,000 - £15,000
• High-end Corporate Film - £15,000+
Most SMEs we work with invest somewhere between £8,000 and £15,000 for a flagship company video.
This typically includes ...
• Planning and story development
• Multiple filming days
• Professional lighting, sound and cameras
• Drone footage
• Professional editing and colour grading
• Music and graphics
• Some animation
2. Why Manufacturing Companies Invest in Corporate Video
For industrial businesses, video isn't just marketing, it's a trust-building too.
Your buyers are often ...
• Located across the UK or Internationally
• Making high-value purchasing decisions
• Researching suppliers online before making contact
A well-produced video can help ...
• Demonstrate your capability and scale
• Show your processes and facilities
• Build credibility with engineers and buyers
• Shorten the sales cycle
3. What Drives Video Costs Up
Several factors increase the scope and cost of production
1. Number of Filming Days
Large factories or construction sites often require multiple filming days to capture different processes.
Typical filming requirements:
• Small facility - 1 - 3 days
• Medium manufacturing site - 3 - 6 days
• Large Industrial facility - 4 - 8 days
2. Level of Pre-Production
Planning includes ...
• Story development
• Scripting
• Site recce
• Shot planning
• Scheduling
Good planning is crucial and saves money later, but still requires time.
3. Animation and Graphics
Some engineering and manufacturing processes benefit from ...
• Motion graphics
• Process diagrams
• 3D animation
This can increase overall budgets by 20 - 40% depending on complexity.
4. Filming Environment
Industrial filming often requires ...
• Safety planning
• PPE compliance
• Lighting larger spaces
• Co-ordinating with production schedules
Capturing machinery, fabrication processes or construction work safely and professionally requires experience.
4. What Keeps Video Costs Down
Not every project needs a large production.
Costs can be reduced by ...
• Fewer filming days
• Smaller crew
• Minimal animation
• Simple interview-led storytelling
• Fewer video deliverables
For many industrial companies, a lean, two-person crew can provide the best balance between quality and efficiency.
5. Example Video Production Packages
Many companies find it helpful to see typical production levels, even though every project is unique with a different set of requirements.
ESSENTIAL COMPANY VIDEO
Starting from £5,000 - £7,000
Best for...
• Smaller companies
• Businesses needing their first professional 'flagship' video
Includes...
• Planning Meeting
• 1-2 filming days
• 2-5 editing days
• Interview/s with leadership team
• Factory / Facility Footage
• Drone footage
• Some basic animation
• 2-3 minute finished video
PROFESSIONAL CORPORATE VIDEO
Starting from £8,000 - £15,000
Most popular choice for Manufacturing / Engineering / Construction Companies
Includes ...
• Strategic planning and storyboard
• 3-4 filming days
• 6 - 8 editing days
• Interviews with team members
• Drone footage
• Multiple camera setups
• Graphics and titles
• 3-5 minute film
• Additional social media deliverables / edits
FLAGSHIP BRAND FILM
Starting from £15,000
Best for companies that ...
• Sell internationally
• Need a long-term brand film
• Want to showcase large facilities
Includes ...
• In-depth story development
• Multiple filming days across departments
• Cinematic filming techniques
• Advanced graphics or animation
• 5-7 minute corporate film
• Multiple versions for web, exhibitions, recruitment etc
6. The Real Cost ... Time and Expertise
Many buyers assume that the filming is the biggest cost.
In reality, as a rule of thumb, editing and post-production usually takes two to four times longer than filming.
This stage includes ...
• Reviewing, Transcoding and Organising hours of Footage
• Storytelling and Structure
• Sound and Audio
• Colour grading
• Graphics and Titles
The difference between a good video and a great one almost certainly happens in the edit.
7. Why Some Video Companies Are Cheaper
Prices in the video industry vary dramatically. Lower cost providers may ...
• Skip Pre-production Planning
• Use Zero or Minimal Lighting
• Rely on Inexperienced Crew
• Outsource Editing
The finished video may look similar at first glance, but the process, reliability and results can be very different.
8. Why Many Industrial Clients Choose a Lean Production Team
At Clayton Creative, we specialise in video production for manufacturing, engineering and construction using a lean, highly experienced crew.
This approach offers several advantages ...
• Minimal Disruption to Operations
• Efficient Filming Schedules
• Strong Understanding of Engineering Environments
• Consistent Creative Vision from Planning to Final Edit
9. The Most Important Question Before Budget
Before thinking about cost, ask ...
'What job do we want the video to do?'
For example ...
• Win New Contracts
• Support Sales Presentations
• Improve Recruitment
• Explain Complex Engineering Processes
The clearer the objective, the easier it is to create a video that delivers real return on investment.
10. Talk To Us About Your Project
Every project is different, so we're always happy to discuss ideas and budgets.
If you're considering a corporate video for your manufacturing, engineering or construction business, we can help you explore ...
• The best approach
• Realistic Timelines
• The right level of investment
Let's have a conversation. Click here to get in touch.
OR
To view examples of some of our corporate videos, please click on the links below ...
Corporate Video 1 - Tioga Electronics
Corporate Video 2 - Holroyd Components
Corporate Video 3 - VTL Automotive
Corporate Video 4 - Aflex Hose
OR
To view examples of a range of different types of videos, from customer testimonials to explainer videos, website header videos and more, head over to our video page by clicking here.
Related Reading
What Happens on an Industrial Photoshoot
Why Your Factory Floor is One of Your Best Marketing Assets
How To Film Safely In Industrial & Construction Environments
